THE NEED

One of the greatest joys of using technology comes through user empowerment and engagement. An enjoyable experience means more than just usability — it needs to be engaging, and that’s where microinteractions can play a macro role, by positively contributing to the look-and-feel of a product or service.

IMPROVING PRODUCT'S USER EXPERIENCE

• Encouraging engagement

• Displaying system status

• Providing error prevention

• Communicating brand