vodfone.jpg

PROJECT

VODAFONE

TRAVEL

SUMMARY

Interaction design for Vodafone travel platform to showcase a fun mood and dynamic vibe.

RESPONSIBILITIES

Interaction Design

SIMPLIFY COMPLEXITY

Why are we designing interaction? What does it mean?

Well the intent here was to decide what functionality exists in the product, and how it behaves when a human uses it, as well as how it is presented to the human so s/he can understand it. While IA, usability, psychology and graphic/interface design all inform those choices, it is the interaction design which creates scenarios of use, user stories and/or use cases and flows that represent those choices for the engineer to program. 

FLUID NATURE

The mood of this idea/project was to make travel fun and easy. Switching your network can be a nightmare while you travel internationally. Adding a smooth fluid motion feels soothing and easier to interact with. The motion gives user a sense of connected information. Although UX looks at what attracts a person to the service, interaction helps them understand it and use it, how it integrates into the context of their lives, how they are encouraged to keep using it and how they communicate with others around the product/service.

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