A fashion e-commerce android app, which focuses on the tier 2 & 3 cities to buy product at extremely reduced costs. It offers multiple routes to buy a product, location based pricing model and amazing referral journeys.
User engagement strategy
EXPANDING THE CONCEPT
The world of e-commerce is developing at a staggering rate and keeping on top of information has never been more important. It is clear data is the best way to gain an understanding of what customers want.
But it is equally important to understand the value for money approach of your customers.
Today in India, most e-commerce is focussed on brand value. But what they don't see is that there is still over 70% of a market where people look for quality in a budget. Value for money is always aa priority for them. These audiences are the most likely to be affected by social media and are much more approachable.
BUT THERE IS A CATCH...
THIS IS SO AFFORDABLE. IT MUST BE OF LOW QUALITY. WHAT DO YOU THINK?
Yes, this is a question that comes to all of our minds when we see such a low cost product.
So how do we solve this notion?
How do we utilize social media to generate trust?
A social e-commerce platform.
Rapidbox is a platform that targets audiences with limited income