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PROJECT

MY FERRY

ANDROID APP

SUMMARY

An electric car fleet management application for corporates. A convenient way for inter-office travel. 

RESPONSIBILITIES

UX Design

Art Direction

Visual Design

Concept

DEFINE AND REFINE

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The growing economy and the information age have arrived. The life of a variety of information tends to be digital and clear. Ferry management system is born in such an environment, the increasingly developed traffic, increasing carbon footprint, ferry information is complicated.

Designing an android app for corporate cab sharing which is powered by real-time data & availability is a much complex task than it looks. If a user (ride seeker) needs to get somewhere e.g. commuting to a different office or a client location, why not share a ride with someone who is traveling in the same direction, reduce traffic on roads, get a comfortable ride, and be faster compared to buses or metro. On the other side, the app should enable the driver to get riders who are traveling on a common route.

The app could work globally and provide the only locality-based search results of ride seekers and drivers.

PERSONA - RIDER

31 yrs

Works at a corporate firm

Usually commutes between multiple office locations. 

Always registers for a corporate ferry on emails or simply waits at the front parking for the ferry to arrive.

Always reliant on the security personnel to arrange/manage his ferry ride.

A BETTER WAY TO BOOK

SAFTEY

SUSTAINABILITY

SERVICE

Dedicated to sustainability, we source carbon credits to offset the greenhouse gas emissions from car fleet. Encourage more sharing and reduce traffic.

PERSONA - DRIVER

38 yrs

Works with a private car fleet vendor

Looks to complete more rides to earn better incentives.

Always keen on having a short conversation with his riders.

Feels very competitive when it comes to customer satisfaction and ratings.

Image by SingSing Wade Kim

FOR THE MOTHER NATURE

THE ENVIRONMENTAL BENEFITS OF RIDESHARING

It’s not a secret that cars do a lot of damage to our environment. They produce tons of toxic pollutants and chemicals that result in greenhouse emissions, acid rain, climate change, and significant water and air pollution. This environmental damage also influences people’s health ranging from minor headaches to cancer to birth defects.

Global atmospheric temperatures are considered to be higher than ever before. And with the increasing levels of greenhouse emissions, global warming will continue to increase.

Humanity is already dealing with the disastrous consequences of global warming including the significant rise of sea levels, the melting of glaciers, and more. These consequences will become even worse if the number of cars is not decreased.

The concept of ridesharing provides a great opportunity to improve the current ecological situation. Ridesharing helps conserve non-renewable energy sources.

Ridesharing helps reduce air pollutant emission because fewer cars on the road mean that fewer emissions are produced.

It is very important to take action and improve the environment now before it is too late.

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