
PROJECT
3D Confirgurator
SUMMARY
Deliver virtual experiences that your customers want. A picture may start the story, but interactive 3D lets customers determine your product’s shape, color, materials, and accessories.
RESPONSIBILITIES
UX Design
Art Direction & Concept
Product Vision & Scope Definition
Visual Design
A CONCEPT? NOT REALLY!


INTRODUCTION OF LUXURY 4.0
Characterized by advanced technologies such as big data, smart factories, 3D technology, Artificial Intelligence, the internet of things, robots, advanced algorithms and machine learning, the 4th industrial revolution is happening as we speak and is triggering changes in industries and reshaping the way that companies manufacture products and the way that customers search for, engage with and shop for products.
Shift from mass production to mass customization: One key achievement of Industry 4.0
IT IS FUTURISTIC

CONFIGURATOR IN ACTION

CUSTOMER EXPERIENCE
DEVICE INDEPENDENT
CUSTOMIZABILITY







ON DEMAND

GIVE DESIGN DECISIONS TO THE USER
Combine a product catalogue with 3D artistry so you can show a lot of potential configurations in real time. With intuitive controls, give users the ability to add, modify & measure.
When customers use a 3D configurator, they are 20% more likely to buy a product. It gets them involved in the process and allows them to make it their own.
LET USER BUILD/VISUALIZE THEIR WORLD WITH YOUR PRODUCTS


AUGMENTED WORLD? NOT A CONCEPT ANYMORE
Leverage the ability of a customer’s mobile devices to augment 3D in real world or even use the virtual reality and get immersed in the experience completely.
SHARE AND COLLABORATE WHILE YOU CREATE
Customers can even configure together with their friends and family or even their social group. Isn’t this amazing?

WHAT ELSE?
Despite being powerful it is versatile and future proof.



TRADITIONAL IMAGE BASED PRODUCT CONFIGURATORS
LIMITATIONS

HOW IS THIS ENGAGING?
BENEFITS FOR THE CUSTOMERS
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Provide a complete product understanding through interaction
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Enable co- design to match specific or high end needs
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Allow clients to monitor the costs
BENEFITS FOR THE SELLER
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Understand consumer demands and be responsive to market trends
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Save costs in stock and marketing
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Enable a consumer- centric omni-channel experience
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Increase conversion rates and revenues
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Light, secure and cloud based
